![]() ![]() With its dig, Burger King is looking to take advantage of a chicken sandwich war that Chick-fil-A has historically dominated. y’all good?”Īround that same time, a Houston-based Popeyes put a sign reading “FYI, people need to eat on Sundays.” A Chick-fil-A restaurant responded with, “FYI, we don’t run out of chicken sandwiches,” which was a not-so-subtle hit against Popeyes’ early supply issues with its chicken sandwich. In the wake of the social media storm that was Popeyes’ new chicken sandwich in the summer of 2019, Chick-fil-A tweeted “Bun + Chicken + Pickles = all the heart for the original.” In a reply, Popeyes fired back, “. The news came a year and a half after Chick-fil-A said it would stop donating to charities with anti-LGBTQ+ beliefs.īurger King isn’t the first brand to take aim at Chick-fil-A over its chicken sandwich. Cathy is one of the biggest donors of that organization. Last week, The Daily Beast reported that the Equality Act, a bill that would make it illegal to discriminate against the LGBTQ+ community in most settings, has been railed against by the National Christian Charitable Foundation. During an interview with WSB-TV in Atlanta in 2018, the CEO said he personally supports the “biblical definition of marriage,” and that his statement in 2012 wasn’t an “anti this or anti that statement at all.” In 2012, Chick-fil-A CEO Dan Cathy told the Baptist Press that he was “guilty as charged” when it came to his support of a traditional family. Burger King also trended nationally on Twitter. "This is a community we love dearly and have proudly supported over the years, so we couldn’t miss an opportunity to take action and help shine a light on the important conversation happening," a spokesperson told USA TODAY.ĭuring #pride month (even on Sundays □) your chicken sandwich craving can do good! we are making a donation* to for every Ch'King sold □️□Īs of Wednesday morning, the message was retweeted more than 3,000 times and liked more than 13,500 times. In a tweet, Burger King said the deal would be available “even on Sundays”-a clear shot at Chick-fil-A, which is closed on Sundays and has a controversial history with the LGBTQ+ community. A day after the systemwide release of its new chicken sandwich Ch’King, the fast-food giant declared it would donate 40 cents up to $250,000 for every sandwich sold this month to the Human Rights Campaign, the largest LGBTQ+ advocacy group in the U.S. “This is a community we love dearly and have proudly supported over the years, so we couldn’t miss an opportunity to take action and help shine a light on the important conversation happening,” a Burger King spokesperson told USA TODAY via an email.Numerous brands have released promotions in connection to June’s Pride Month, Burger King among that group.īut the chain clearly has a point to get across with its marketing efforts. With its Ch’King receiving positive feedback, Burger King is confident it could send a message that love is love. ![]() Before 2012, the restaurant regularly donated to anti-LGBTQ+ groups, and its CEO Dan Cathy said supporting same-sex marriage would invite God’s judgment on the country. The company emphasized that the Ch’King is available on Sunday, taking a jab at Chick-fil-A which observes the Sabbath on Sunday.Ĭhick-fil-A is a fast food eatery known for its chicken-based meals. For every hand-breaded chicken sold, 40 cents will go to the cause.ĭuring #pride month (even on Sundays ) your chicken sandwich craving can do good! we are making a donation* to for every Ch’King sold ️ ![]() On June 3, Burger King made a cheeky tweet saying it will donate up to $250,000 of the proceeds from its new premium chicken sandwich, Ch’King, to The Human Rights Campaign (HRC). Īmerica is changing faster than ever! Add Changing America to your Facebook or Twitter feed to stay on top of the news. However, unlike previous capitalistic fanfare wars, this war is not just a measurement on which establishment has the better sandwich – this is for LGBTQ+ pride, USA Today reported. It is summer time, and there is a new chicken sandwich war between Burger King and Chick-fil-A. The Ch’King has been getting favorable opinions similar to Chick-Fil-A’s sandwich.Chick-Fil-A has a reputation of donating to anti-LGBTQ+ groups.Burger King is donating 40 cents for every sale of its new chicken sandwich, Ch’King, to the Human Rights Campaign. ![]()
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